IN THE STANDS
Making the most of MLB and MLS Gamedays
MY ROLE
Founder, branding, site design and site creation in Webflow
AGENCY
Agency name
In the Stands was created by my wife and I in 2019. It's a travel resource for people visiting MLB ballparks where we give recommendations on places to stay and things to do.
Homepage
Simple design where users have a couple of ways to navigate in to the ballparks. The first is a scrolling marquee of the ballparks to add some movement and visuals to the homepage. The second is a map so users can see where all the ballparks are located. I know people try to hit up more than one ballpark in a trip, so it's helpful for planning if they can visually see where they all are.
Wordmark and Monogram
I've always been a fan of simple sports branding. I love old jerseys with no frills and simple type. I created the text lock up to be like something you'd see on a jersey, and the S would be on the hat. I've actually had a small run of hats made, and I think they turned out great.
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