UX Designer 
UI Designer 
Product Designer 
Web Designer 
Senior Designer 
Staff Designer 
Digital Designer 
Art Director 
Senior Art Director 
Honestly, I think job titles are becoming a little convoluted.
Design
Royal Canin manufactures and supplies dog and cat food worldwide. The company also undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of dogs and cats.
I was tasked with designing a pitch for a questionnaire to help user find the right type of Royal Canin cat food. The user would answer 5 questions, view additional info along the way and then be given a few recommendations for the right type of cat food. I also designed an initial concept for an informational site that highlighted the science behind the food. Unfortunately, these never whent into production.
Simple landing page with a centered call to action and video clips of kittens and cats playing in the background.
I wanted the layouts to feel engaging and entertaining. The idea was to have videos of kittens and cats in the bg that would tug at the user's heartstrings.
Clicking on the + would slide out additional information relating to that topic.
Clicking on the play button would pull up a full screen video.
After the user would answer all the questions, this was the proposed results page. They would be given 3 recommended cat foods as well as the ability to learn more or where they could buy it.
A second part of the pitch was a landing page design about the science behind the cat food.
