UX Designer 
UI Designer 
Product Designer 
Web Designer 
Senior Designer 
Staff Designer 
Digital Designer 
Art Director 
Senior Art Director 
Honestly, I think job titles are becoming a little convoluted.
Design
At Saatchi & Saatchi, I was part of the digital team that worked on toyota.com. We kept busy keeping the digital properties up to date. I worked on some concept landing pages that never got used, I designed the search inventory section, and I helped update some of the secondary pages to be responsive.
At the time, Toyota did not really have a useful way to search for inventory at dealerships. Working with another extremely talented UX designer, I was responsible for the visual design. We were responsible for making sure the filters and cards were informative and on brand.
The main goals of this page were to display the details of the car and make it easy for users to contact a dealership.
Here are a couple of exploratory concepts for the Prius Prime detail page that didn't get used.
When I started at Saatchi, a majority of Toyota's secondary and tertiary pages were only designed for desktop. I worked with an extremely talented group to make those pages responsive.
The Toyota Mirai is a hydrogen fuel cell vehicle, one of the first such vehicles to be sold commercially. The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes proprietary Toyota-developed components including the fuel cell (FC) stack, FC boost converter, and high-pressure hydrogen tanks.
One of the main pain points for Mirai owners was the communication from Toyota while they waited for their new vehicle. In order to fix this, we set out to build a progress tracker that would serve dual purposes: help users learn about the Mirai technology, and keep up the engagement before their car was delivered.
After user's purchase the vehicle, we would serve up some initial info so they can begin to get comfortable with their new vehicle before it is delivered.
The idea was to highlight specific Mirai owners about their life and why they bought a Mirai.
After the inItial ordering phase, the owner would then receive additional content after pre-determined time lengths. Each section would be specific to that category and the owner could revisit previous steps if wanted.
Here are some of the initial tracker explorations that didn't make the cut.
